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Weekend Sherpa launched in September 2006. We appreciate the kind words and support that we've received from the following media:

KGO 810 Radio
“North Lake Tahoe Adventures”, July 19, 2014
Brad talks about mountain biking the Flume Trail and hiking at Squaw Valley.

KGO 810 Radio
"The launch of the annual Adventure Challenge", June, 2014
Brad discusses the 2014 Adventure Challenge and this year's new partners including Alaska Airlines and Marine Layer.

2014 Webby Awards Honoree, Best Email Newsletter
Weekend Sherpa was selected as an Official Honoree for the Best Email Newsletter 

KGO 810 Radio
"Three W's of Monterey", April 4, 2014
On Brad's weeky segment, he talks about wildflowers, wildlife, and waterfalls in Monterey.

KGO 810 Radio
"Secret Staiways of San Francisco", January 4, 2014
Brad Day is on his weekly radio segment on KGO talking about some of his favorite stairways walks in San Francisco. 

KQED's Forum
"Warm Weather Getaways" with Michael Krasny, April 24, 2013
Brad Day is on the air to talk about warm weather getaways. He discusses Point Reyes, Mount Diablo, Pinnacles, the San Mateo Coast, the Santa Cruz Mountains, and a lot more!

The New York Times
"Outdoorsy Web Sites" June 20, 2012
The New York Times features Weekend Sherpa as a website that "takes the headache out of planning and points the way to some of the best open-air spots near you."

Marketing: Travel "8 Email Takeover Tips" June 25,2012
MediaPost highlights Weekend Sherpa, saying it's for "savvy travel marketers" trying to reach a "highly targeted and primed audience thinking about vacations when reading."

2012 Webby Awards Nominee, Best Lifestyle Website
Weekend Sherpa received its second Webby Award nomination in 2012, beating out iVillage and Martha Steward Living for the honor.

ABC's KGO-AM 810 radio San Francisco
"On-The-Go" with John Hamilton, July 10, 2010
Brad Day, publisher of Weekend Sherpa, discusses summer outdoor adventures in Northern California. On the list: Redwood National and State Parks, kayaking Emerald Bay, overnighting at Spooner Lake Cabins, SF's Film Night in the Park and Sunday Streets, hiking Angel Island, and stand-up paddleboarding on the Napa River!

ABC's KGO-AM 810 radio San Francisco
"On-The-Go" with John Hamilton, January 2, 2010
Brad Day, publisher of Weekend Sherpa, discusses the Top 10 adventures of 2009. On the list: Sequoia National Park, Portola Redwoods State Park, Death Valley, Oregon Creek Swimming Hole, Glacier Point Ski Hut, and many more.

Sunset Magazine
"The West at its best Gift guide", December, 2009
Weekend Sherpa publisher, Brad Day, offered his advice on holiday gifts: Brad's bargain pick--the Gizmo Headlamp. Brad's value pick--a Satellite GPS Messenger.

ABC7, KGO-TV San Francisco
The View from the Bay, October 22, 2009
Brad talks with hosts Janelle Wang and Spencer Christian about close-to-home family getaways that won't break the bank. On the list: Big Sur, Monterey, Point Reyes, Sonoma, San Francisco.

ABC7, KGO-TV San Francisco
The View from the Bay, November 6, 2008
Brad sits down with Janelle Wang and Spencer Christian to talk about family-friendly adventures in the Bay Area. On the list: U-pick Chestnuts, Fall hike in the East Bay, Fall hike in Santa Cruz, Sonoma.

"A 21st-century Muir"
"Wild Roads: The Golden Ticket", National Geographic Adventure, March 2008
National Geographic Adventure magazine worked with Weekend Sherpa founder, Brad Day, to put together a four-day Northern California trip. As Ryan Bradley writes, "San Franciscan Brad Day, a 21st-century Muir, was so taken with the wilderness north of his home that he quit his job in sales two years ago to explore the region full-time." Recommended on the itinerary:surfing Bolinas, kayaking Tomales Bay, mountain biking Boggs Mountain, hiking to the West Point Inn.
Life Outside the Box, December 12, 2007
Weekend Sherpa's Brad Day talks with's Doug McConnell about tips on getting away from the computer and how and where to enjoy life outside the box in the San Francisco Bay Area: Angel Island, the Marin Headlands, Mt. Tam, and the San Mateo coast beaches.

KRON 4, San Francisco
Bay Area Backroads, October 27 & 28, 2007
Weekend Sherpa Founder Brad Day talks with Doug McConnell about Point Reyes. Brad suggests hiking through the Tule Elk Reserve on Tomales Point, paddling the blue waters of Tomales Bay, and just hanging out in friendly Point Reyes Station.

"An e-mail model for online start-ups"
USC Annenberg Online Journalism Review, August 29, 2007
Editor Robert Niles interviews Weekend Sherpa founder Brad Day about his success and challenges over the past year.

ABC7, KGO-TV San Francisco
The View from the Bay, July 26, 2007
Weekend Sherpa founder Brad Day appears on the popular television showThe View from the Bay and talks with hosts Janelle Wang and Spencer Christian about five fun and economical things to do outdoors in the Bay Area and Northern California.

Best of the Bay: Best E-Mail to Adventure
San Francisco Guardian's "Best of the Bay," July 25, 2007
"It's a question that haunts us all, especially when we have visitors who want to explore some of our breathtaking Northern California landscape: what are we gonna do this weekend? Enter Weekend Sherpa, a free weekly e-mail newsletter bursting with ideas about where to go, what to do, and how to get there…Even better—we just print out the latest edition, hand it to our guests, and point 'em in the right direction…And although it's become wildly popular, Weekend Sherpa offers so many options that you don't feel like everyone's in on the secret…"

"Best Local Travel" Site and a Life Coach?
"Best Local Travel Blogs: San Fran's Weekend Sherpa", July 20, 2007
According to, Weekend Sherpa "offers the convenience of the web with the aesthetics of a handwritten guidebook." "…We hear from our San Francisco based tipsters that they wouldn’t be able to make plans without the life coaching of Weekend Sherpa…"

"Secret Spots" revealed
Condé Nast Traveler on, July 6, 2007
"The Perrin Post: A Secret San Francisco Spot"
Brook Wilkinson of Conde Nast Traveler discovers Weekend Sherpa and writes, "I heard about Tank Hill from a fantastic weekly newsletter called Weekend Sherpa, which reveals secret spots around the Bay Area for all kinds of outdoor activities…"

"Need more sun?"
DailyCandy, June 26, 2007
"Hey, Sunshine!"
"Check out Weekend Sherpa for a weekly fix of outdoor activities."

Selected as "The Very Best of San Francisco"
7x7 magazine, June 2007
"The Escape Artist"
In their June "Very Best of San Francisco," 7x7 featured Weekend Sherpa founder Brad Day as the "Escape Artist." "Even though Brad Day lives in Pacific Heights, 'it’s not Pac Heights glamour in my apartment,' says the 28-year-old. 'There are surfboards, skis and bikes all over the place.'"

"Excellent design and smart, concise writing."
San Francisco magazine, June 2007
"TRAVEL: A tale of two getaway guides"
"Weekend Sherpa, on the other hand, boasts excellent design and targets the outdoor enthusiast, but 'not the mountain man,' says founder Brad Day. He says he's heard from non-Bay Area readers who read the newsletters religiously for the smart, concise writing. His goals for the site: make it short, resourceful, readable, beautiful, and navigable."

"Weekend Sherpa tipped us off..."
Los Angeles Times, June 18, 2007
"Daily Travel Deal Blog"
"Weekend Sherpa tipped us off…"

"Chock-full of neato getaway ideas."
San Francisco Bay Guardian, May 9, 2007
"Summer trippin': Hit the road with these nifty jaunts"
"…and the fantastically rough-and-ready newsletter from [is] chock-full of neato getaway ideas."

2007 Webby Awards
Official Honoree in the "Lifestyle" Category

ABC's KGO-AM 810
The KGO Afternoon News
March 23, 2007
Weekend Sherpa founder Brad Day is a frequent guest on The KGO Afternoon News, with anchors Rosie Allen and Greg Jarrett. Click here to listen in as Day reveals fun and economical things to do outdoors in the Bay Area and Northern California.

960 KQKE-AM The Quake
Progressive News Hour
April 11, 2007
Weekend Sherpa founder Brad Day discusses Bay Area outdoor adventures with news anchor John Scott. Click here to listen in.

"Unique ways to enjoy Northern California!"
Breakfast @ Tiffany's,Spring Newsletter 2007
Webby Awards founder Tiffany Shlain writes about Weekend Sherpa: "…Whether it's your significant other, your kids, your friends, or just by yourself, they give the information (and hopefully inspiration) to make it happen. Find unique ways to enjoy Northern California!"

The Man Issue, April 2007
"The Man Issue 07: Brad Day"
Tango Diva profiles Weekend Sherpa founder Brad Day.

7 Things to Know
7x7 magazine, April 2007
"7 Things to Know in April 2007: Coming Out"
"Estranged from your outdoorsy friend because you canceled that hike one too many times? Weekly email newsletter Weekend Sherpa won’t give up on you. It offers insiders’ recommendations on the best outdoor activities in Northern California, from bike trips to oyster shucking to urban picnicking."

The "perfect source" for busy people
National Geographic Traveler, January 18, 2007
"IT—Inside Traveler"
"Delivered to our e-mail inbox each Thursday, the newsletter suggests how we should spend our weekend. Sometimes it sends us (virtually, of course) hiking up local peaks like Mt. Tamalpais and Mt. Diablo, navigating untrampled ski trails in Tahoe, or overnighting in yurts near the ocean in Big Sur. Weekend Sherpa lists easy, inexpensive ways to spend your weekends—the perfect source for people (read: most of us) that don't have time during the weekdays to research Saturday's activities."

KFOG Radio
January 17, 2007
Weekend Sherpa Senior Editorial Adviser Don George discusses Weekend Sherpa with the Dave Morey and the KFOG Morning Show.

"I expect this exciting startup to be a success."
Hotweir Blog, September 16, 2006
David Weir, former Editor-in-Chief of MyWire, writes: "Then, there is Weekend Sherpa, a free email newsletter, also brilliantly designed. It is the brainchild of another young entrepreneur, Brad Day…It's a snappily written service that helps you plan your weekend outings in the Bay Area. Even if you don't plan on going anywhere, it's fun reading when it lands in your inbox every Thursday morning. I expect this exciting startup to be a success."

Other Media Mentions:

Sacramento Bee
Contra Costa Times
TODO magazine