At Weekend Sherpa our reputation is everything. We well never rent, share, or sell our subscriber list. No matter what. We appreciate that you gave us your email and let us into your inbox each week. We wouldn't do anything to comprise that.
We're not interested in collecting any more information other than that provided by you. We only ask for your email address to sign up. Occasionally we send out a survey to find out more about our readers. We usually ask the standard stuff -- like income level or age -- that will help tailor the site for you, our readers. We may share this information with third parties, but only in aggregate, anonymous form. (For example we might inform an advertiser that 91% of readers are hikers.)
Regarding our editorial: We write about what we like and what our audience likes. Our mission is to provide quick, easy ideas for the weekend. No one can buy editorial coverage from us (our readers have always, and will always, come first). But you can buy advertising. A sponsored link, for example, is paid for, and you'll know it from the heading, “Sponsored Link.”
Keep enjoying Weekend Sherpa and we'll keep writing it. We encourage your feedback and any ideas. We look forward to sending you an email every Thursday.
We can't wait for the weekend!